1. Introduction

Welcome to Emily Mmaitsi LLC (“we,” “us,” or “our”), a jewelry brand operating at https://shiluliemily.com/ (the “Website”). We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our Website, purchase our products, or interact with our services. By accessing or using our Website, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect two types of information from you: personal information and non-personal information.

2.1 Personal Information

Personal information is data that can identify you as an individual. We may collect the following personal information when you interact with our Website:

  • Contact details: Name, email address (e.g., service@shiluliemily.com), phone number (if provided), and physical address (e.g., 23446 VISTA WAY MENIFEE, CA 92587 for shipping/billing purposes).
  • Payment information: Credit card details, debit card information, or other payment method details (collected and processed through third-party payment processors; we do not store full payment card data on our servers).
  • Account information: Username, password, and other details when you create an account on our Website.
  • Order information: Details about your purchases, including product selections, order history, and shipping preferences.

2.2 Non-Personal Information

Non-personal information is data that cannot identify you individually. This may include:

  • Technical information: IP address, browser type, operating system, device type, referral URL, and browsing patterns on our Website.
  • Usage data: Pages visited, products viewed, search queries, and the duration of your Website visits.
  • Aggregated data: Anonymous data compiled from multiple users, such as trends in product preferences or Website traffic.

3. How We Use Your Information

We use the collected information for the following legitimate business purposes:

  • Process and fulfill your orders: Verify your identity, process payments, ship products, and provide order confirmations and updates.
  • Provide customer support: Respond to your inquiries, resolve issues, and offer assistance related to our products or services.
  • Improve our Website and products: Analyze usage data to enhance Website functionality, optimize user experience, and develop new jewelry collections that align with customer preferences.
  • Communicate with you: Send promotional emails, newsletters, and updates about new products, special offers, and brand news (you can opt out of marketing communications at any time).
  • Maintain security: Protect our Website, users, and business from fraud, unauthorized access, and other security risks.
  • Comply with legal obligations: Fulfill tax, accounting, and other regulatory requirements.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes without your consent. We may share your information in the following limited circumstances:

  • Third-party service providers: We engage trusted third parties to assist with business operations, such as payment processing (e.g., PayPal, Stripe), shipping and logistics (e.g., USPS, UPS), email marketing platforms, and Website analytics tools. These providers have access to your personal information only to perform their assigned tasks and are obligated to protect your data.
  • Legal compliance: We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or the rights, property, or safety of others.
  • Business transactions: In the event of a merger, acquisition, sale of assets, or other business transition, your personal information may be transferred to the successor entity. We will notify you of any such transfer via email or prominent notice on our Website.

5. Data Security

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Encryption of sensitive data (e.g., payment information) during transmission and storage.
  • Secure access controls to limit access to personal information to authorized personnel only.
  • Regular security audits and updates to our Website and systems.
  • Training for employees on data privacy and security best practices.

While we strive to protect your data, no security system is completely impenetrable. We cannot guarantee the absolute security of your information, and you acknowledge that you provide personal information at your own risk.

6. Your Rights and Choices

You have the following rights regarding your personal information, subject to applicable laws:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Ask to update or correct inaccurate or incomplete personal information.
  • Deletion: Request the deletion of your personal information, subject to certain exceptions (e.g., if we need to retain data to comply with legal obligations).
  • Opt-out of marketing communications: Unsubscribe from promotional emails by clicking the “unsubscribe” link in the email or contacting us at service@shiluliemily.com.
  • Withdraw consent: If you have previously consented to the processing of your personal information, you may withdraw your consent at any time (this will not affect the lawfulness of processing based on consent before withdrawal).

To exercise any of these rights, please contact us using the information provided in Section 10. We may request additional information to verify your identity before fulfilling your request.

7. Cookies and Similar Technologies

We use cookies and similar tracking technologies (e.g., web beacons, pixels) to enhance your Website experience. Cookies are small text files stored on your device that collect information about your browsing activities.

7.1 Types of Cookies We Use

  • Necessary cookies: Essential for the functioning of our Website (e.g., enabling shopping cart functionality, remembering login details). These cookies cannot be disabled.
  • Analytical cookies: Used to analyze Website traffic and usage patterns (e.g., Google Analytics). This helps us improve our Website and services.
  • Marketing cookies: Used to deliver personalized promotional content based on your interests (e.g., retargeting ads).

7.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, but disabling certain cookies may limit your ability to use some features of our Website. For more information on how to manage cookies, refer to your browser’s help documentation.

8. Children’s Privacy

Our Website and products are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will promptly delete such information. If you believe we have collected data from a child under 13, please contact us.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will revise the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Website after the updated Privacy Policy is posted constitutes your acceptance of the changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

  • Company: Emily Mmaitsi LLC
  • Email: service@shiluliemily.com
  • Address: 23446 VISTA WAY, MENIFEE, CA 92587
  • Website: https://shiluliemily.com/